Italic: leading the revolution in consumer-to-manufacturer (C2M) internet commerce
byronling.substack.com
Today, we are thrilled to announce our partnership with Jeremy Cai and rest of the Italic team in leading the company’s $37M Series B, where I’ll be joining the board. Italic has pioneered a new model of internet commerce, called consumer to manufacturer (“C2M”), which for the first time empowers manufacturers to become brands and sell directly to consumers. With a vertically integrated software stack that includes cross border payments, supply chain management and fulfillment, Italic’s product is empowering the same manufacturers that produce for the world’s leading brands, such as Prada, The Four Seasons and All-Clad, to sell under their own namesake brands at 50-80% more affordable prices. We believe every major shift in internet commerce, from eBay to Amazon to Shopify, has involved new tooling and infrastructure that unlocks a new supply of merchants, resulting in disruptive and superior customer experiences. If the last decade was the story of Amazon and Shopify bringing new and existing brands online, then the next decade will be about Italic empowering manufacturers to become brands themselves.
Very interesting! thank you for the article!